Beautiful. Enchanting. Stylish.

Leading full service salon for Bridal Gowns in Worcester, MA

Allure Trunk Show

Friday, November 17th, & Saturday, November 18th - Allure Trunk Show 

Purchase your gown during event  

- 10% off your gown purchase

- T ax Free Savings

Call for to schedule an appointment

Not subject to prior purchases

M, T, F 10am - 6pm, W & Th 12pm - 8pm, Sat  10am -5pm

Bridal Appointment

Explore top designer wedding gowns and meet with our professional Bridal Consultants.

Sottero Midgley

Friday, November 10th, & Saturday, November 11th - Sottero & Midgley Store Event​ 

Purchase your gown during event and receive Tax Free Savings on your gown.

​Please call for details.

Not subject to prior purchases


We will be closed on Thursday, November 23rd in observance of the Thanksgiving Holiday and will re-open Friday, November 24th at 10:00am.

Bridal Party Appointment

Bring your Bridal Party members to try on beautiful designer gowns.

Woman showcasing wedding dresses in Worcester, MA



Please give us a call at 508.753.4426 to schedule your personalized appointment with our knowledgeable professional consultants.

Bridal/Bridal Party Appointments are Suggested.

Alterations Appointments are Required.

Alterations Appointment

Meet with our expert seamstresses.